Snap Counsellors just won one of the most prestigious awards for creativity in social good, D&AD Impact. We were awarded the Graphite Pencil trophy for excellence in Communication & Interaction. We had been shortlisted a month ago and last evening we were thrilled to bits to hear our name being called out on stage at the glamorous PlayStation Theater in Times Square, New York City.
D&AD Impact is a new award for creativity for social good and one of the toughest awards to win in the creative, social impact and brand world, (tougher than Cannes Lions) so we're over the moon!
It has been instituted by D&AD along with Adweek and Fast Company to identify and celebrate great, transformative, creative ideas that have had real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all. Unlike other award shows, D&AD Impact has a balanced and stellar jury like Kat Gordon of 3% Conference, Alex Dimiziani, Head of Marketing of AirBnB and Anthony Casalena Founder of Squarespace.